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Look-a-Like Modeling

Discover Your Next Best Customer with Look-alike Modeling

Unlock the potential of your existing customer base with BB Direct's Look-alike Modeling. Our cutting-edge data service identifies new prospects that mirror your most valuable customers, allowing you to target with precision and expand your reach effectively.

Key Highlights:

Targeted Precision: Reach prospects who share key demographic and interest-based traits with your best customers.

Data-Driven Insights: Leverage comprehensive data profiles to create highly targeted marketing campaigns.

Multi-Channel Activation: Activate your look-alike audience across various marketing channels for maximum impact.
Look-alike Modeling: Find Your Next Best Customer

Unlock the power of your existing customer data with BB Direct's Look-alike Modeling service. This advanced data solution allows you to identify prospects that closely resemble your best customers, enabling you to expand your reach while maintaining precision in your targeting efforts. By appending a variety of demographic and interest-based data elements to your existing customer profiles, we help you build a comprehensive picture of what your ideal customer looks like.

Our Look-alike Model goes beyond superficial similarities. We delve deep into the characteristics that define your top customers---whether it's age, income level, purchasing habits, or specific interests---allowing us to create a detailed profile that guides our search for similar prospects. This means you can confidently extend your marketing efforts to new audiences who are statistically more likely to respond positively to your offers.

In an increasingly competitive marketplace, it's essential to maximize every opportunity. With BB Direct's Look-alike Modeling, you can break free from the limitations of traditional targeting methods and reach new customers who mirror the attributes of your most loyal buyers. This portable look-alike audience can be activated across multiple channels, ensuring that your marketing message is consistently delivered to those who are most likely to convert.

With BB Direct, you're not just reaching more people---you're reaching the right people. Let us help you find your next best customer by leveraging the power of data to grow your business effectively.

Ideal Customers for Look-alike Modeling

Banks and Credit Unions: Identify new members who share similar financial profiles, credit scores, and product interests as your most valued clients.

Retail Businesses: Target shoppers who mirror the purchasing behavior, demographic traits, and brand affinities of your highest-spending customers.

Healthcare Providers: Reach patients who have similar health concerns, insurance coverage, and treatment preferences to those who frequently use your services.

E-commerce Platforms: Target online shoppers who share the same product preferences, browsing habits, and spending patterns as your most frequent buyers.

The BB Direct Advantage

Maximize the potential of your most valuable asset---your customer data---with BB Direct. We'll enhance your existing database to give you a clearer understanding of who your customers are and what defines them. This deeper insight allows you to cross-sell new products to your current customers more effectively and discover brand new prospects who closely resemble your best buyers. Whether a consumer direct mail campaign or and email deployment strategy, let us help you unlock new growth opportunities by turning your customer data into a powerful tool for success.

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