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Resident Occupant List: Reach Everyone in Your Market at the Lowest Cost
Businesses such as restaurants, grocery stores, and retail shops can all benefit from using a custom resident occupant mailing list to reach everyone in their market territory, rather than just a specific segment. A Resident Occupant Mailing List is a geographic mailing list that is perfect for businesses serving the broader community and looking to drive more "foot traffic" to their doors.
The Unique Benefits of a Resident Occupant Mailing List
Maximum Coverage
Put your offer in front of everyone in the neighborhoods surrounding your store location. The resident occupant list contains every delivery point, so you never miss a prospect. This "saturation" mailing also qualifies for the maximum postal discount, provided the saturation level is above 90%.
Walk-Sequence Sortation
The list is provided in walk-sequence, which eliminates the need for the postal service to sort the mail. This saves them time and you money.
Address Personalization
The resident mailing list traditionally includes a generic name on each record, such as "Current Resident" or "Dear Pizza Lover." However, you can choose to include personal names where available upon request. Our nationwide personalized name coverage is over 77% on average, adding an extra layer of personalization to your mail piece.
Geographic Selection
To define your geographic market, you can select specific zip codes, a radius around your store location, or specific carrier routes. The boundary of your geographic mailing will need to fully saturate a given carrier route.
Carrier Route Boundaries: Select specific carrier routes to create a list of delivery points within your ideal routes.
Zip Code Boundaries: Capture all carrier routes within a given zip code.
Radius Boundaries: Define a radius from your store location, and we'll identify each full carrier route within that radius.
Filters or Selects
To achieve the maximum postal discount, aim for 90% saturation in any given carrier route. You can reduce the number of addresses by 10% while still qualifying. Consider using the following filters:
Median Age: Select routes where the median age is within a specific range, such as 45 to 75.
Median Income: Select routes where the median household income is within a range, like $50,000 to $150,000.
Median Home Value: Select routes where the median home value is above a certain amount, such as $200,000.
Percentage of Homes with Children: Select routes where a certain percentage of homes have children.
Percentage of Homeowners: Select routes where a certain percentage of homes are owned versus rented.
Dwelling Type: Choose routes with single-family residences versus multi-family residences.
Location Type: Residence vs. Businesses vs. PO Boxes
Depending on your offer, you may want to mail only to consumer residences or include residences and businesses, but exclude PO Boxes. The saturation resident occupant list contains all delivery points within a carrier route, allowing you to choose the best option for your campaign.
If you want to reach everyone in your geographic market, BB Direct's Resident Occupant Mailing List database will maximize your direct mail exposure at the lowest postal rate. While our Consumer Mailing List product reaches most people, this type of geographic mailing list ensures you reach all.
Get Resident Occupant Mailing List Help Now
Do you have questions about our resident occupant marketing list or any other marketing list? We would like to help. Whether you are new to direct mail marketing, or just want to be sure you've got all your bases covered, BB Direct's friendly mailing list experts are here to help you make your next direct mail campaign a success. Please just ask!
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