phone
New Parents Database

NEW PARENTS DATABASE

ENGAGE WITH FAMILIES AT A TRANSFORMATIONAL LIFE STAGE

Target new parents ready to make important purchasing decisions for their growing families.

Base Price $85/M + Selects, Min. $150.00

5.5 Million New Parents Nationwide -- Reach families at the perfect time
Updated Monthly -- Multi-sourced for maximum accuracy
Identify First-Time & Experienced Parents -- Connect with families welcoming a new child
Email List Available Upon Request



BB Direct's New Parents Database: Connect with Families as They Grow
The moment someone becomes a parent, everything changes—from their financial priorities to their daily routines. BB Direct's New Parents Database gives marketers access to new and growing families, offering businesses an opportunity to establish brand loyalty early in their parenting journey.

With approximately 5.5 million new parents in the database, this file is updated monthly to ensure fresh, accurate data on individuals who have recently welcomed a child. Whether they are first-time parents or expanding their family, these consumers are actively shopping for baby products, home improvements, financial services, insurance, education, and family-friendly experiences.
By leveraging this database, businesses can build lasting relationships with an audience eager to discover brands that support their new lifestyle.

Customize Your New Parents List with Selects
Refine your audience targeting with key demographic, financial, and behavioral selects:
  • Affluent Homes
  • Affluent Households
  • Age in Two-Year Increments - Person
  • Bank Card - Presence in Household
  • Bargain Shoppers
  • Business Owner
  • Buying Activity Categories
  • Country of Origin
  • Credit Card Issuer
  • Credit Card User
  • Dwelling Type
  • Economic Assessment - ITA Index - Zip+4 Aggregate
  • Economic Stability Indicator
  • Education - Person
  • Ethnic Group
  • Gender - Person
  • Generations in Household
  • Green Living
  • Hispanic Language Preference
  • Home Length of Residence
  • Home Loan Amount Total - Original - Ranges
  • Home Loan Interest Rate Type 1
  • Home Market Value
  • Income - Est Household
  • Income High Ranges
  • Interest
  • Investment - Estimated Residential Properties Owned (Real Property data only)
  • Life Insurance Policy Owner
  • Net Worth Gold
  • New Child Age Range In Months
  • New Child Within 12 Months
  • New Child Within 18 Months
  • New Child Within 24 Months
  • Number of Children
  • Number of Lines of Credit
  • One Per/All Per Household or Address
  • Online Purchasing Indicator
  • Personicx Lifestage NS Cluster
  • Political Party - Person
  • Recent Home Buyer
  • Recent Mortgage Borrower
  • Single Parent
  • Vehicle Type - Vehicle 1
  • Veteran
  • Woman in the Workplace 
Why New Parents Are a Prime Marketing Audience
New parents are making significant purchasing decisions—investing in home safety, baby essentials, financial planning, family vehicles, and lifestyle upgrades. Studies show that brands introduced early in a parent's journey often retain loyalty for years.
Unlike general consumer lists, BB Direct's New Parents Database ensures you are reaching verified, high-value family-focused consumers at the right moment, allowing your brand to establish a meaningful connection.

Get New Parents Marketing List Help Now
Need assistance crafting a marketing campaign to reach new and growing families? Want to integrate new parent data into a multi-channel campaign? Or need NCOA processing for your existing customer database?

BB Direct's mailing list experts are here to help. Whether you're launching a direct mail campaign or refining your audience targeting, we'll ensure your strategy reaches the right parents at the right time.

How to Order a Custom List

Search

Find lists online using our list portal or get help from our list experts.

Order

Complete the transaction online or while you're on the phone.

Download

Download your list instantly in a .CSV format for easy CRM integration.

  • Intuitive Ordering
  • Affordable Pricing
  • Extremely Accurate
  • Highest Mail Deliverability
Build Your List Online Now