Just print it, fold it, and insert it into a plain envelope with a little note that says something like, "I thought you would find this interesting" or "Try this. It works." A colleague’s mother received this, and it created a buzz in her community. You might also try adding a Business Reply Envelope (BRE) or a reply envelope with a live stamp to help ease response. You may even try adding a reply form so people don't have to cut out the coupon.
Utilize the Feature-Advantage-Benefit (FAB) Formula
Kudos to JiffyLube, who adorn their waiting rooms with constructive FABs on car care. They create logical benefit copy using the Feature-Advantage-Benefit formula: "With this feature... you get this advantage... this delivers this benefit..." People don't automatically understand the advantages of a feature that delivers a benefit.
Help them understand: "With logic... you get agreement... which helps people respond."
Focus on Specific Offers in B2B Mailings
In your B2B mailings, be sure you focus on a specific deal or offer in your call to action. "Call, write, or visit for more information" is a non-starter. Be specific: "For a 60-second, 4-step process to reduce your bad debt exposure by 20%, please call, write, or visit..."
BB Direct offers a range of targeted mailing lists, including business mailing lists and consumer mailing lists, to help you reach the right audience with your specific offers and maximize your response rates.