A Need to Be Opened
It's a good thing that envelopes need to be opened. Test this idea as you review your in-basket at work: self-mailers and seminar flyers disclose their subject immediately so that the reader can make the snap judgment to toss or to consider.
For the rushed reader, the corporate mail room, and the busy consumer, self-mailers are a great service because they can be discarded quickly. But envelopes—they need to be opened. The rushed business reader waits for a slow moment when they can invest the time to open and read your mail. By utilizing our business mailing lists and consumer mailing lists, you can ensure your carefully crafted envelopes reach the right audience, increasing the likelihood of engagement.
A Slight Change
Change your outer envelope. A new color or a different size may be all it takes to get people to take a second look at a package they've seen too many times. You can also try switching from a teaser envelope to a plain one or vice versa. And faux express envelopes are often worth a test. For specific segments, consider using our new mover mailing lists or new homeowner mailing lists to target potential customers who are more likely to respond to different envelope designs.
Easy Acquisition Idea
The next time you send an invoice, consider adding a coupon or at least a code that your customer can give to a friend or neighbor, offering a discount for a first-time purchase. There is no more powerful influence than the hand-delivered testimonial from a third party.
And yes, I know, you can save a stamp, too. This strategy can be particularly effective when paired with our targeted mailing lists such as the licensed professionals mailing list or the teachers mailing list, ensuring that your incentives reach the most relevant audiences.
Enhance Your Direct Mail Strategy with BB Direct
BB Direct offers a wide range of targeted mailing lists, including:
- Consumer Mailing Lists
- Business Mailing Lists
- New Mover Mailing Lists
- New Homeowner Mailing Lists
- Licensed Professionals Mailing List
- Teachers Mailing List
By incorporating engaging elements and emphasizing unique selling points with a clear call to action, you can maximize your response rates and achieve your marketing goals. Let us help you refine your direct mail strategy and reach the right audience with our high-quality, targeted mailing lists.