What Makes Sense?
Mostly we favor the visual sense in our mail design: color, graphics, and font choices. But check the other senses too:
- Touch: Thermochromic coatings that change color; varnishes and UV coatings that are textured. I’ve seen some really interesting samples.
- Smell: Coatings with encapsulated scents. You should try the cinnamon.
- Sound: Instant release labels with fugitive glue actually crackle when removed. Or how about “I FEEL GOOD?”
- Taste: Your Business Reply Envelope (BRE) flap should be a pleasant experience too. I’ve always been partial to a chocolate-flavored flap myself.
Incorporating these sensory elements can make your direct mail pieces stand out, engaging recipients in a memorable way and enhancing response rates. Utilizing our targeted mailing lists, such as consumer mailing lists and business mailing lists, can help you reach the right audience for your sensory-rich campaigns.
’Tis the Season of Giving
You should test it, but odds are you will find that adding premiums to an offer will out-pull a price discount on the same offer. If people already like and know your product, discounting is not the silver bullet. Offering premiums can create a stronger incentive for recipients to respond, increasing the effectiveness of your direct mail campaigns.
Is it Half Full or Half Empty?
Raise the bridge or do you lower the river? An occasional repositioning of your offer may flush out a different type of responder to your traditional mail program.
For example, after the changing climate for credit card marketing, we were intrigued to receive an offer of membership, as opposed to an interest rate. In the same vein, another card marketer promoted their rebate and awards program. "Credit? Oh yes, we have that too."
Repositioning your offers and testing different approaches can help you discover new segments of responders. By utilizing BB Direct’s targeted mailing lists, you can tailor your campaigns to reach specific audiences effectively.