Business owners who specializes in high-ticket products or services, understand the importance of targeted marketing to increase your return on investment. Marketing to homeowners with common attributes about their property or loan information is an effective way to reach potential prospects. BB Direct's Property Mortgage Database provides a reliable and accurate way to reach these prospects. In this blog post, we will explore what BB Direct's Property Mortgage Database is, and unique ways to get the best out of it.
What is BB Direct's Property Mortgage Database?
BB Direct's Property Mortgage Database is a database that contains comprehensive information about homeowners and their property. The database includes data such as the property address, owner name, mortgage amount, interest rate, and other relevant details. This information is gathered from various sources, including public records, court house documents, and other proprietary data sources, and is updated regularly to ensure accuracy.
How to Get the Best Out of BB Direct's Property Mortgage Database
- Identify Your Target Audience: The first step to getting the best out of BB Direct's Property Mortgage Database is to identify your target audience. This means knowing the type of homeowners you want to reach, their demographics, and their behavior patterns. For example, if you're a mortgage refinancing company, you might want to target homeowners who have high-interest rates on their mortgages.
- Personalize Your Message: Once you have identified your target audience, the next step is to personalize your message. Use the data in BB Direct's Property Mortgage Database to tailor your message to the specific needs and interests of your prospects. For example, if you're a home renovation company, you might want to use the data to target homeowners who have owned their homes for a long time and might be interested in upgrading their property.
- Refine Your Targeting: Another way to get the best out of BB Direct's Property Mortgage Database is to refine your targeting. Use the data to segment your audience further and target them with more precise messaging. For example, if you're a home security company, you might want to use the data to target homeowners who live in high-crime areas and might be interested in upgrading their home security.
- Test Your Campaign: Finally, test your campaign. Use the data in BB Direct's Property Mortgage Database to run A/B split tests on your messaging and targeting to see what works best. This will help you refine your approach and increase your chances of success.
Examples of How Businesses Use BB Direct's Property Mortgage Database to Reach Potential Prospects
- Mortgage Refinancing: Mortgage refinancing companies use BB Direct's Property Mortgage Database to target homeowners who have high-interest rates on their mortgages. They use personalized messaging to offer refinancing options with better terms and interest rates. Consider filtering the database by LTV - Loan To Value, Market Value, Length of Residence, and Modeled Credit Score to predict the likelihood of a quality candidate.
- Home Renovation: Home renovation companies use BB Direct's Property Mortgage Database to target homeowners who have owned their homes for a long time and might be interested in upgrading their property. They use personalized messaging to offer renovation services that fit the specific needs and preferences of their prospects. Consider filtering the database by Home Value, Age of Home, Home Equity, and Length of Residence to predict ideal responders.
- High-End Furniture: High-end furniture companies use BB Direct's Property Mortgage Database to target homeowners who have recently purchased high-end homes or who have a history of purchasing luxury items. They use personalized messaging to offer furniture options that match the aesthetic and lifestyle of their prospects. Consider filtering the database by Home Value, Marital Status, Income, and Age of Home to better target ideal candidates.
- Home Security: Home security companies use BB Direct's Property Mortgage Database to target homeowners who live in high-crime areas or who have had a history of burglaries. They use personalized messaging to offer home security systems that fit the specific needs and concerns of their prospects. In addition to crime statistics by zip code in your market territory, you could additionally select from a variety of filters on our database including the home value, age of owners, and size of home.
Conclusion
BB Direct's Property Mortgage Database provides a reliable and accurate way to reach potential prospects. By identifying your target audience, personalizing your message, refining your targeting, you’re able to make best use of your clients marketing dollars to reach new prospects that would otherwise go to their competition.