Posted by Brian Berg Google+
BB Direct has announced they are now able to provide a mailing list of auto insurance holders of specific carriers. This new database is ideal for competing insurance carriers looking for new business from other providers. The ideal scenario with campaigning to the competition's customers is that the mailer not only wins new business, but also gains relative market share. The database is compiled from self-reported sources such that only individuals who've recently disclosed their auto insurance carrier is added to the list. Many more of those individuals remain unidentified.
To give you an idea of the approximate coverage, State Farm has recently reported they have over 3 million auto policies active within the state of Florida. The Automobile Insurance Database has just about 50,000 active State Farm insurance holders. Still, this database sizable enough for any insurance carrier campaigning for the competitions business.
Immediate opportunity
Recently, State Farm was faced with the decision to retreat from the residential property insurance coverage business in the state of Florida. This decision was a costly, but necessary one as State Farm suffered major losses due to hurricane damage claims throughout the state. Since many homeowners bundle their home and auto policies with the same carrier, it is likely that identifying the State Farm auto holders is also identifying a State Farm homeowner policy holder.
As these policies expire with State Farm, new carriers will be considered. What better way to connect with these new potential clients? Like any industry, insurance direct mail marketing can be successful if the mailer has a well thoughtout mailing list data strategy. To learn more about how to maximize your response and grow your insurance business, call BB Direct at 866-501-6273 or visit BB Direct online.