Posted by Brian Berg Google+
Unlock Targeted Business Mailing Lists with Dun & Bradstreet
BB Direct proudly partners with Dun & Bradstreet (D&B), the leading business database compiler. By adhering to strict guidelines, D&B ensures that only the most reliable and verified business records are included in their database, making it the gold standard for business-to-business (B2B) direct mail marketing.
Why Choose Dun & Bradstreet for Your Direct Mail Campaigns?
When planning a direct mail marketing campaign to businesses, the quality of your mailing list is crucial. Many businesses come and go before achieving profitability, some operate under "Doing Business As" (DBA) names, and others relocate, making it challenging to track their age and size. D&B overcomes these challenges with a unique feature—each business record is assigned a Dun's number, akin to a social security number for businesses. This number ensures better accountability and accurate tracking of business relocations.
Key Features of the D&B Database
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Dun's Number: Every business record in the D&B database is assigned a unique Dun's number, ensuring precise tracking and accountability, even when businesses relocate.
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Business Linkage: The D&B database excels at linking businesses. It connects subsidiary companies to their ultimate parent companies, providing a comprehensive view of business hierarchies.
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Detailed Selectability: The database offers extensive selectability, including:
- Size of business by estimated sales revenue and number of employees.
- Contact names and titles.
- Number of years in business.
- Ethnic origin of the owner.
- Primary and secondary Standard Industrial Classification (SIC) codes to identify business categories.
The BB Direct Advantage
BB Direct is committed to offering the highest quality B2B data, and Dun & Bradstreet is our first choice for compiled business mailing lists. The reliability and accuracy of D&B’s data are unmatched, making it our top recommendation for clients seeking robust direct mail solutions.
Benefits of Using D&B Data for Direct Mail
- High-Quality Leads: Target businesses that are verified and reliable, ensuring your marketing efforts are directed towards legitimate and profitable enterprises.
- Enhanced Accountability: With the Dun's number, track business relocations and changes accurately, maintaining up-to-date contact information.
- Comprehensive Business Insight: Gain detailed insights into business hierarchies and connections, enabling more strategic and informed marketing decisions.
Get Started with BB Direct
If you’re looking to enhance your B2B direct mail campaigns with the most reliable business data, BB Direct and Dun & Bradstreet are your ideal partners. Learn more about the D&B Database, its compilation methodology, and how to strategically use business mailing lists by visiting us at BB Direct. For personalized assistance, call us toll-free at (866) 501-6273. You can also order mailing list data directly from our online count and order system by visiting BB Direct Leads.com.