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Consumer Mailing List

Targeted Responsive Consumers

Demographics, Behavior Interests, Predictive Buyers
Base Price: $40/M + Selects, Min. $150.00
214MM Individuals at 142MM Households
Updated Monthly
File Completely Rebuilt Every 60 Days
DNC Scrubbed Phones

Email List Available Upon Request

Run Counts Online

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Consumer Mailing List

Boost Your Reach with BB Direct's Comprehensive Consumer Mailing List


Our Consumer Mailing List connects businesses with their best new customers. Utilizing key demographic and behavioral interest selects, direct marketers can easily target prospects with the highest likelihood to respond to their offers. Follow the steps below to better understand the consumers within your market, target ideal prospects, and enhance your direct marketing response with the most accurate consumer mailing list available.

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Our Most Popular Consumer List Selects:

The consumer mailing list experts at BB Direct enhance your campaign's ROI by first understanding the consumers within your market, then targeting those ideal prospects to boost your direct marketing response. Here are some of the most popular filters we use to narrow down your best target audience and create a current consumer mailing list:

Demographic Selects

  • Age
  • Children by Age
  • Education
  • Ethnicity
  • Gender
  • Income
  • Marital Status
  • Religion
  • and many more

Behavioral Interests

  • Camping/Hiking
  • Cooking - Gourmet
  • Equestrian
  • History/Military
  • Home Improvement
  • Snow Skiing
  • Spectator-TV Sports
  • Woodworking
  • and many more

Life Event

  • College Graduate
  • Empty Nesters
  • Expectant Parent
  • Home Purchase
  • Newlyweds
  • New Teen Driver
  • Recently Divorced
  • Travel/Vacation
  • and many more

Property Ownership

  • Dwelling Type
  • Home Value
  • Homeowner/Renter
  • Lender Type
  • Length of Residence
  • Loan Amount
  • Purchase Amount
  • Year Built
  • and many more
Source Verified Results - Premium Auto File Comparison Study

Target Buyers Who Resemble Your Best Customers with a Consumer Mailing List

We help you identify the key demographics that your best customers share. Using this information, we build an accurate mailing list with the most current consumer data available.

A BB Direct consumer mailing list is ideal for a variety of offers, including new cars, debt renegotiation, legal services, restaurants, home services, and many other local promotions. Direct mail consistently proves to be a successful advertising method for reaching individuals with disposable income and those seeking to enhance their lives.

Optimizing your Consumer List Targeting

3 Steps to Create an Accurate Mailing List with Precise Audience Targeting

Step 1-- Identify Your Geo-Market Territory

How do you describe your market territory? Is it a radius around a store location, a list of zip codes, or a few counties? Is it within your same time zone? Consider how far your best customers are willing to travel to shop with you. Also, take into account where your competition is located and where you have previously mailed.

Discussing these considerations with a BB Direct marketing expert can be beneficial. We're here to help. Give us a call to explore the many ways to define your geo-market footprint. 

Step 2-- Use Selects To Describe Your Ideal Target Audience

Start by building a demographic profile of the population within your market territory. The easiest way to do this is by describing your existing best customers. What do they have in common? Are they typically of a similar age and/or income? Are they young families who own their homes? What are their behavioral interests? This step is essential for building your ideal prospect list. If you're new to direct marketing, please call us to discuss how to best target your prospective consumer list.

Once the geography and selects are identified, we'll provide you with a "count" that tells you exactly how many consumer mailing address records we have in the consumer database. We can also suppress your existing customers to ensure you're not mailing to consumers who already know you.

Step 3-- Ordering Your List

With your geography and selects, we will provide you with a "count" of how many consumers are within your geo-market. You can generate your own count online, or we can do it for you. This process usually takes a few minutes to an hour.

To place an order, simply let us know if you'd like to include all prospective consumers from the count or just a portion of these records. We can place the order for you, or you can order online yourself. Typically, your most current consumer mailing list will be emailed to you as an attachment.

The Ultimate Consumer Mailing List - Your Existing Customer Database

Often considered the most valuable asset of any business, your existing customer file can sometimes be neglected. When ordering new prospects, it's crucial to consider what your existing customers look like. Even if you're not planning to mail your existing customers while prospecting for new consumers, periodically connecting with them via email is beneficial.

BB Direct can append email addresses to your existing customer database, enabling you to better inform them of new products and services. Stay engaged with your loyal customers and keep them updated. If you need help or have questions about adding emails to your existing customer file, let us know. We're here to assist you. 

Get Expert Help with Your Consumer Marketing List

Do you have questions about our consumer marketing lists or any other mailing list? We're here to assist you. Whether you're new to direct mail marketing or just want to ensure you've got everything covered, BB Direct's friendly mailing list experts are ready to help make your next direct mail campaign a success. Don't hesitate to reach out and ask!

Talk To Us About Your Consumer Marketing List Needs

BB Direct answers frequently asked questions about Consumer Mailing Lists

How long does it take to receive a current consumer mailing list?
The vast majority of list orders are emailed to our clients within 60 minutes or less. Some requests are sourced from 3rd party databanks and require more time to fulfill the order. Counts for orders are quick too. Again, it all just depends on which databank platform we're using to access your count.
How many times can I mail to the consumer list?
The consumer mailing list is rented, so you are renting it for a one-time mailing within a period of 12 months. A multi-use option is also available and to be used within a period of 12 months from order date. Multi-use pricing is twice the base price plus the additional select fees.
What format does the consumer mailing list come in?
By default, we will send you the list as an attachment in an email and it will come as a .csv, which opens easily in MS Excel and is widely acceptable for most mail service providers. Call us if you need a different format, we'll be happy to help if we can.
Can I suppress my own customers from a newly ordered consumer list?
Yes, provide us with your customer list and we will suppress it from your count before ordering. If using our mailing list order platform, bbdirectleads.com, you can easily upload your list at the count stage to eliminate any matching data.
Do I own the consumer list when I order it?
You technically do not own the list you order. You rent it for a one-time use or multi-use for marketing purposes. However, when mailing these records, anyone responding to your mail piece, whether calling, emailing, or coming into your store in purchase, you then own that record.
Can I get an email list with my consumer mailing list purchase?
This is a great question. Technically, we can output the email addresses, where available. However, it's difficult to get your HTML message into their inbox unless you have a prior relationship with that consumer. In fact, you're prohibited from uploading purchased consumer records into a typical retail email deployment platform. Platforms like Constant Contact and Mail Chimp has strict rules against emailing to 3rd party lists. You would have to upload to your own email system to get the emails sent. And again, if you don't have a prior relationship with this person, likely your email will end up in their junk fold. As an alternative, we offer a deployment service. When you order a consumer postal list, ask how many records have email and have us email them for you. You supply us with the HTML creative and we deploy to them on your behalf.
Can I get phone numbers on the consumer list?
Yes, but we only release phone numbers that are not on the Do Not Call Registry. DNC Registry requirements apply. The number of available/callable phones on the Consumer Database is around 10% of the total.

How to Order a Custom List

Search

Find lists online using our list portal or get help from our list experts.

Order

Complete the transaction online or while you're on the phone.

Download

Download your list instantly in a .CSV format for easy CRM integration.

  • Intuitive Ordering
  • Affordable Pricing
  • Extremely Accurate
  • Highest Mail Deliverability
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